LIFESTYLE MARKETING CONSULTANT

Oli Russell-Cowan is a global brand strategist, lifestyle marketing consultant, and keynote speaker who helps brands grow through purpose-driven, authentic experiences. With experience at some of the world’s most disruptive brands, Oli crafts marketing strategies that connect with audiences on a cultural level, not just a transactional one.

As Director of Lifestyle Marketing at Liquid Death, Oli expanded the brand’s international footprint, boosting UK brand awareness from 7% to 25% in his first year. He led market expansion across Europe and Australia, turning Liquid Death into a global movement by blending creativity and cultural relevance. Prior to Liquid Death, Oli founded Rad Season, the first platform for action sports, adventure travel, and festivals, which was acquired in 2024. He also hosts the Rad Season Podcast, interviewing pioneers in action sports and lifestyle.

Oli specializes in developing global brand strategies that resonate across cultures, creating campaigns that build long-term, meaningful connections with consumers. His approach combines authenticity, creativity, and purpose, helping brands cultivate loyal communities and turn customers into passionate advocates.

As a keynote speaker, Oli shares insights on global branding, lifestyle marketing, and community-driven growth, providing actionable strategies for brands to stay relevant and thrive in an ever-evolving market.

A keen surfer having surfed in over 30 countries around the world from Western Samoa to Israel. He can be found either surfing, mountain biking or entering trail running events across Portugal where he reside.