Oli Russell-Cowan is a Lifestyle Marketing Consultant, Global Brand Strategist and Keynote Speaker
Currently available for hire.
Who is Oli Russell-Cowan?
Oli Russell-Cowan is a global brand strategist & lifestyle marketing consultant, best known for his role as Director of Lifestyle Marketing at Liquid Death, where he helped the brand expand internationally and build a cult following. He’s also the founder of Rad Season, the first platform for action sports and adventure festivals, which was acquired in 2024.
With expertise in creating purpose-driven, culturally relevant marketing, Oli specializes in helping brands connect authentically with global audiences through community-driven strategies. He also hosts the Rad Season Podcast, where he interviews pioneers from the worlds of action sports and lifestyle.
Speaker & Action Sports Event Host
Oli has worked in events, media and action sports for the past 20 years. He’s interviewed hundreds of athletes and industry icons who have shaped the action sports landscape. Podcaster, live event host and commentator Oli brings his extensive knowledge and love of sports and the culture to everything he does.
Rad Season Podcast
Every week action sports enthusiast and Rad Season founder Oli Russell-Cowan speaks to people who have undertaken seemingly extraordinary feats of fun. Listen to action sports legends and industry icons tell their story. Get inspired for an adventure where “it’s always the season somewhere.”
The Rad Season Podcast launches new episodes every Monday. Download the podcast on Apple, Spotify, Google, or wherever you get your podcasts.
